The participants of international youth exchange Embrace the Reality with Media Literacy, lead by APIS Institute in November in Slovenia, have confirmed that such programs serve as a remarkable experiential space to learn. Along this line, young people presented newly acquired knowledge of media literacy at the closing event in the Library of Kranjska Gora. They caught our attention with their creativity and commitment.

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APIS Institute hosted young people from France, Latvia, Slovenia, Turkey and the United Kingdom of Great Britain and Northern Ireland at Villa Šumica. During the youth exchange, that lasted for 9 days, participants were enhancing their skills for an effective and safe media use. At the same time, they learned about the strategies of social networking and became acquainted with target marketing. In this culturally diverse environment and through various methods of informal learning methods, thematic stories were narrated using tools as photography, video, theater and text. The awareness-rising component of the products was surprising as well as the process of their creation. At the surprise of many, it revealed many unexpressed talents.

The role play pushed participants to step “in the shoes” of politicians, lobbyists, journalists, activists and representatives of NGOs. They staged and experienced the complexity of the political environment and the challenges of active citizenship on their own skin. Furthermore, by creating and publishing untrue stories, participants imitated media deceit and confronted the responses of recipients and the effects of fake news in the media.

The Media literacy program also addressed the understanding of discrimination, stereotypes, ecology and migration in media and, as it turned out, a very important topic among young people: mental health. As social media have the strongest influence on young people, no critical reflection on its advantages and disadvantages was left out. A few results of the photo and video workshops can be seen bellow. They have mainly focused their attention to mental health problems in youth, migration, ecology and pop culture in media.

Photo series on Migration and Mental Health (2nd, 3rd and 4th).

Winner photo series encompassing all topics from Ecology, Food industry, Mental Health, Migration and Pop culture in a logical and interesting story with a powerful message.

collage-shoe photo series

The media literacy exchange program, which took place from 19 to 28 November, exceeded the expectations of the participants. Together, we spent nine unforgettable winter days that enabled us to be supportive, inclusive and to show solidarity.

Basic information

Title of youth exchange:  Embrace the Reality with Media Literacy

A video of the project can be seen here YouTube Preview Image.

Project partners:  ARTILT-D (Latvia), Contrôle-Z Aquitaine (France), Lycian Pathfinders Youth Group(Turquey), The Inside Out Programme (United Kingdom)

Project coordinator: APIS Institute, Slovenia

Projekta manager: Teja Pahor,, +386 31 309 494

Project assistant: Neva Danaja Pirc,,

Mentors: Nataša Kotar, and Saša Petejan,

Location and time of the youth exchange: Vila Šumica, Kranjska Gora, 19.-28. 11. 2018

Duration of project: 1. 8.-31.12. 2018

The project is co-funded by the European Commission through the Erasmus+ programme.

Key words: social media, Erasmus+, fake news, media literacy, media deceit, youth, mental health, emotions, multimedia

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